Why Are Displays So Expensive? HINT: They Aren't!

PhilosoRaptor Trade Show DisplaysYour Display Is Possibly Only 8% Of Your Long-term Exhibit Budget.

The most important part of your trade show strategy is the exhibit itself. And here is why you should seek out higher end materials for your display. Read more of this article to find out why your three year plan for events means you should be spending more on your image because it is just a small fraction of the costs involved today.

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Do You Follow Up With Potential Customers After Your Event? Most Don't

Always follow up with leads after a trade showSo many individuals fail to do the one most important task after a trade show. That being, follow up with leads! I've been subject to many situations where I reached out at a show to an exhibitor because I was interested in their product but found they never got back to me. It drives me nuts! Remember that the most important aspect of exhibiting is to gain new clients. And you will never gain those clients if you don't follow up afterwards! Read on.
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Treat All Orders Like They Are Worth A Million Bucks!

Treat all orders the same regardless of valueHow do you treat your clients when asked for a quote? Do you sort out the higher value items first and get to work on those right away while leaving the lower cost items for later?

You should be treating everyone identically regardless of value. Doing so may result in a future order from the low cost client that actually becomes a high cost item! If you can take a moment to grab a coffee, you can take a moment to assist any client for any need. All customers should be equal. Read more.
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